Vídeo: Adesão à União Europeia ajuda as empresas a pensarem em grande e a crescerem

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[Music] [Music] mad as our organic uh skincare and makeup producer uh we decided to really focus on local Nordic nature for our active ingredient research because this is where we come from this is where our heart is being part of EU from day one has set also thinking of of founders of this company that it’s going to be a global company hello and welcome to business Planet zap from birch trees like this is just one of the natural Nordic ingredients used by organic Cosmetics company Madara founded just two years after ltia joined the European Union [Music] my favorite is birch water because like tapping Birch water is a very particular Nordic tradition when we did the um cellular study we actually realized that a birch water that makes tree revive in springtime does very kind of comparable effect similar effect to skin cells it’s much easier to export to to make trade to make agreements because kind of the the Cosmetic regulation is homogene across the EU it makes less work for us for labeling for legal department for Quality Department to really um I could imagine what a what a difficult situation would be if every country had a different regulation for mother very well represents like this um set of companies and Entrepreneurship that emerged uh mid 2000s and uh the Baltic count is joining EU and you remove this barrier of physical borders uh or physical uh object uh obstacles for goods flow so it removes that barrier in your thinking in your head and you already think Global from day one over the recent years we have seen very increasing demand for clean but also functionally delivering formulas in Western markets we have been rapidly growing in France and Germany last year in France we entered into more than 200 new retail doors [Music] the [Music] single Market is very crucial for us it’s a free movement of products it helps us to be faster uh no taxes on the borders uh it’s it makes uh everything cheaper we hire a lot of foreign country people Germans [Music] Italians this Market is successful because uh we need to make a transformation of our energy infrastructure and uh actually photovolt uh power plants uh offers very interesting uh possibility to uh make this decentralization of uh R joining the EU back in 2004 was a game Cher for ltia the Czech Republic and the other member states allowing the creation and growth of new businesses and new business models Bridging the Gap between the old and the new see you next time on business planet