Vídeo: O WTM 2024 destaca a recuperação do turismo mundial, a inovação e a sustentabilidade após a pand…

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Global tourism is bouncing back breaking pre-pandemic levels but what does it all mean for an industry in the sustainability Spotlight we’re here at the World Travel Market trade event in London to find out from India to Iceland Thailand to tea this year’s WT m is the biggest ever with 4,000 exhibitors the global Gathering coming as new data reveals a huge Rebound in travel since the pandemic 1 and a half billion Global arrivals are expected for this year by the end of the decade we expect that to get up to 2 billion arrivals worldwide people are absolutely prioritizing travel over other forms of uh spending experiences are being prioritized over things but where does this leave efforts to tackle over over crowding in some European destinations there have been anti-tourism protests amid Community concerns over things like environmental damage and Rising rental prices in Croatia aore is now being brought in to reduce short-term holiday rentals in residential areas Travelers are increasingly wanting to help regenerate places when they visit giving something back and the sustainability ility conversation in the industry is evolving from Net Zero to net positive any one of us when we travel we want to experience something new which is regenerative for the soul but also when you perceive the situation from the side of managing the tourist industry uh we also need to make sure that uh the environment and the tourist product regenerates itself the sustainability of Tourism is extremely important for us especially Japan is among many countries now actively promoting regenerative activities and experiences for example City assle in cushan Island they are offering visitors to taking part in their conservation activities like creating fire breaks and after this activities visitors will be invited to connect with local farmers usbekistan is an emerging destination offering stunning architecture and Rich history and as the country looks to attract more Travelers it too is putting a focus on communities they are very much underdeveloped areas by Us opening those destinations we’re very much helping the local communities we’re opening their eyes on opportunities we’re helping them starting small businesses we are doing a lot of local experiences using people’s houses you know to host people for lunches for dinner and this is for me all you know Falls within what we call the sustainable business Tokyo has long drawn visitors magnetized by all the buzzing city has to offer but as the industry looks to manage tourism flows and satisfy a growing demand for Unique experiences it’s also promoting hidden gems beyond the traditional attractions we recommend uh beautiful mountainous areas in the uh western part of Tokyo uh where you can enjoy a hiking grumping and so on and also we have 11 inhabited Islands in Tokyo and where you can see a beautiful suay beaches volcanic Landscapes and it’s totally different from your typical image of Tokyo movie and TV tourism or set jetting as it’s become known is taking Travelers off the Beaten Track too in countries like Thailand where the trend is growing now we got many movie big movie come to Thailand such as the white lust season 3 we create the follow the movie trail route so they can go to the location shooting and acting like a the movie star of course we promote facility out there also the new destination around there global tourism is back but now the industry is under pressure to prove that it can be a force for good