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Valentine’s Day Has blossomed into a multi-billion dollar industry but as technology transforms the business of love and romance what does the future have in store for this special day Welcome to The Exchange from our studio here in Doha now February has been the month of Love since the 14th

Century well over the years Commerce has caught up and now Valentine’s related business generates billions for companies worldwide more than half of all adults with a partner plan to celebrate Valentine’s Day according to the research company ipsos Mori the special day is most popular in the United States where three quarters of

All couples typically take part and all this enthusiasm translates into massive amounts of money the national retail Federation reported that in the us alone Valentine Shoppers spent almost 26 billion ion Dollar in 2023 well the business of Love is booming in Europe too more than half of all couples in the

United Kingdom France and Spain also join in with shopping and celebrations one firm facing frenetic demand in February is the luxury hotels and resorts group for Seasons I spoke to their president of Europe middle eastn Africa Adrien mly and he explained the importance of giving guests a Valentine’s experience that’s both familiar and

Surprising those are events that we are particularly meticulous in the way that we uh anticipate and prepare for them because ultimately we are in the business of creating memories that we hope that last for a lifetime and our teams are extremely dedicated in creating that magic when we have those

Particular events we equally strong in celebrating a periods Ramadan periods and also so lunar Christmas uh that is more in the Asian part of the world and each Hotel really curates special events in order to celebrate this moment Lessons In Love there from a company that’s been curating romantic experiences since

1961 and to better understand this link between traditional romance and modern business we sent our reporter siril feres to Paris the City of Love on a mission to meet the entrepreneurs making Valentine’s Day a more eco-friendly Affair hello guy and welcome to the famous pesar here in Paris the city of

Love a few years ago there used to be so many love locks on this bridge that part of it fell into the S now as you can see glass panels have replaced the traditional wire fencing because saying I love you should not damage the environment here are a few tips for a

Sustainable Valentine’s Day we all know there’s nothing like a flowers bouquet to please your cmate but which one we asked French actress Mari kongju who runs a sustainable flower shop in Paris for her advice First Step don’t rush into roses chocolate is also a highly prized aphrodisiac for lovers the world over

But but here more and more businesses pay attention to its composition for this vegan and fair trade chocolatier it’s not just the taste that counts fortunately a stroll through the streets will not emit any CO2 and a kiss is often worth a thousand presents that’s it guy the parisians

Guarantee that your other health will be delighted and that the planet will thank you later now climate Consciousness is not the only Trend impacting the business of love and romance I caught up with stock market analyst Mike Ingram and he explained what financial markets want on Valentine’s Day it’s only really since the

1980s that we’ve seen quite something quite uh intense commercialization of this event um data’s only really been collected within the last 20 years and so on what exactly is being spent on though it seems that the trend is very firmly up and the amounts involved now are actually very

Large for instance in 2023 it’s believed that in the United States total expenditure um on St Valentine’s Day was uh pretty much in the region 26 billion dollar and of course the United States is not alone in celebrating this event so it is B big business these days in

Terms of what’s being spent within that I mean there are clear Regional differences I mean for instance in the UK um we are by all accounts the uh the biggest card givers per capita in the world I’m not sure to what extent that data really holds up but it certainly

Feels a lot of people spend a lot of money on sending a lot of cards in this country um in the United States it seems to be skewed towards towards um you know events experiential um uh gifting um and then things like you know chocolats and dining out and so on and so

Forth Valentine’s Day then still has the power to win the hearts of the toughest trading flaw analysts now it’s time for our regular feature business in 60 Seconds start the clock Crispy Cream have their Q4 earnings release the iconic donut brand recently published their beet responsibility reports a

Global pledge that covers a range of Good Deeds from fundraising to tackling food waste Lazy Boy Incorporated update on their 2023 third quarter performance the 100-year-old famous Furniture business embarked on a huge program of tech transformation last year that investors will be hoping should now start to help win more customers and

Create companywide efficiencies and Warner Brothers Discovery published Financial results for the final quarter of 2023 the vast media and entertainment conglomerates lost millions of streaming subscribers last year and a drop in advertising Revenue impacted the share price however initiatives such as the major podcast deal with Spotify have been warmly

Welcomed by analysts from stock Market analysts to Eco campaigners the world is far from falling out of love with Valentine’s Day despite cultural changes and advances in technology it seems that for now at least the business of love endures well that’s all we have time for

On this edition of the show thank you for watching please do check out euronews.com for all your latest business news and join us again next time on the exchange