Vídeo: Novas formas de ver conteúdos desportivos | Thinking Football Summit

🗣️ Transcrição automática de voz para texto.

To watch sports we can go to too many topics but let’s start let’s start with um with you you represent meta of course we are all we have the Curiosity to know what where we are going to metaverse or something like you can show us but um let’s start with the the consumptions

Trends yesterday I heard in two three panels discussing the same topic no one can watch 90 minutes match without looking at a phone or without doing something that is not looking at the screen so where we are where we are right now in this in this topic how is

The consumption of sports right now well thank you everyone for for being here and thank you the organization for the for the in buying first of all good morning um I think you you said it right you know it’s it’s hard for people to be focusing 90 minutes on the same thing

And I’ve heard a lot that especially young audiences are engaging less with football content but the way I see it is that yes probably they don’t see 90 minute game but at the end of the day they are consuming more Sports content and more football content because the

Consumption is 24 7. you can actually if you think about um before when when before social media before all the digital explode um the consumption was was mainly that you were doing around football was really around the game and maybe the conversation you were having with with

Your friends after the game but now it’s 24 7. you’re watching a game you are using Whatsapp messaging your friends the next day your bed and your favorite team or your favorite player post uh some video content that you consume so the consumption is growing and it’s growing massively and I think football

Is reaching new audiences and the interest is there and so I’m not I’m not one of the people that thinks that jump audiences are not interested in football I think actually they are and and we need to adapt their content to to the trends that we’ve seen and by far the

The biggest explosion that we have seen in the latest in the latest times is the short form but vertical vertical video and since we launched reels our platform for for short form vertical video is how it has exploded in in consumption um the the amount of of people that are

Watching it it’s already representing around 20 of the time spent on on Instagram and this is the incremental time that people are spending on the platform so I think as the football industry above we really need to think how we’re going to serve those young audiences and these new audiences in in

A better way and how we can take the big 90 minute live game and see what content we can instruct to reach these audiences I will try to change the topics adapting uh to your to your business but if you want to pick up some some sentences from the another uh guys

Here feel free but um David you work with the Liga or lfp rights to International markets and we are talking outside the room and you are saying to me that um you have data of the consumption and you you tell me something really interesting that people right now

Live more the players then even the the teams they are player fans Not team fans this is a interesting uh conversation yeah exactly so um hello everyone so we did a study about about that specific topic last year in France so it’s only based in France but I’m pretty sure it’s the same

Everywhere so we have noticed that one third of the young fans in France follow a player before following a club and the gender Club when the player they changed their favorite Club when the player is moving from one place they go to Marseille yeah in theory in

Theory so obviously that’s you change we are switching from a from an industry where fans are following leagues and clubs to an industry where they are following players first and a few I have a few examples to illustrate that based on our experience our experience in

Legal uh is um last year so the first match of unity were the biggest audience in our overall history worldwide so people were watching Ligon Pharmacy first before PSG even even the fans of the the other club I I don’t remember right now they they starting to apply

Messy so so that’s crazy and what’s funny that they broke the previous record which was the first game of Neymar at home so you are definitely bringing a new audience with these players and and um I think my colleagues will be able to talk about it later but

That’s also explaining the trend in attractiveness for documentaries and inside content not the young people they want to know more about the players so they are very interested in this all or nothing or drive to survive kind of TV shows because live game is not enough

They want to be aware of what mbappe is doing when he wakes up when he goes with his colleagues at the training center and when he’s got go back home so so we are trying to take advantage advantage of it as a league by creating some creating some dedicated footage

Documentaries based on the players themselves rather than the clubs and the challenge is to turn these Neymar and messy fan into the next League game fandom to up tomorrow so we have to use the content in a very smart way to make that conversion in the future yeah

Francisco let me jump into you to talk about this specific topic because you represents the player side on your business uh I have two questions one are the players ready to adapt to the new ways that we want to consume uh the content because they have to be more

Open to do more things out of the pitch and then this topic that David was was talking about the the you produce content too so how the players see that and what’s your vision on that well hello everyone hello colleagues here in the panel uh I think

It’s an interesting time and first of all a very interesting time to be a fan of something you have access to information we remember our parents grandparents at the time they used to go to a football match they spoke with their friends in the cafe and then they

Would read the newspaper and you know get listening to you the amount of you know short videos information apps Etc that we have today I think it’s fantastic to engage and we know that engaging brings you know better attention to whatever Sports we are speaking um about and regarding the

Players specifically in your first question I think the player’s mindsets has changed also they live in a digital world they live in a Content world and they also know that by creating their brand profile they are building their reputation and building their career is forward so when when we are speaking

About touching you know new audiences and and bringing a bit more engagement to the table the players also know that by creating their own content and telling their story that the fans that are following them are also going to be more their fans than the club fans and

So I think this is a very interesting time for for the players and when uh was saying he produces at Mata the short um format videos at Endeavor we do the long formats it’s scripted non-scripted documentaries and then videos for the athletes but also for the properties we

Work with and again the drive to survive is a great example we are at this stage producing the behind the scenes of Wimbledon who doesn’t want to see Rafa Nadal you know behind the scenes and with cell GP which is another property we own we are also producing and then

With all the athletes we’re also helping them in that content uh production so exciting times for for players but they are very engaged because they also know there’s a commercial benefit but there’s also a reputational benefit associated with George we have a lot of meetings during the weeks Jerry’s George is my director

So I know your opinion but I want to hear everyone uh me you no no too you you guys challenge me a lot because I work on the TV site and you want us to go uh to uh do things different is your sentence all the weeks do things

Different do things different uh how can TV stations adapt to this new way to consumption and how the social media helps us to reach new ways to consumption sure so good morning all of you I’ve heard a couple of comments which I agreed and some of them that we

I believe we need to go a little bit more deeper regarding what is also the role in the future for the clubs and the clubs also they will allow the the players to be more visible or to get more attention from the high balls of the fans I think that’s that’s a moment

That needs to be built up still I’m pretty sure all of us so some of us will be then paying for subscribing messytv.com in the future cx7.com in the future so we are changing them the the business model towards not on only the the media platforms or the clubs that

Also the player ones and I’m pretty sure there will be lots of initiatives on that side coming coming forward coming to your question I believe that social media for us it’s fundamental as a business as a premium sports broadcaster to develop capabilities to to attract new monetization capabilities

And also to attack new audience profiles of of people that are following our our channels but I do believe that Sports premium content will will be part a much more larger integration on media ecosystem that will bring not just a premium sports broadcaster along but integrated also e-commerce integrating

Digitalization models that can be nfts based on on similar stuff that will appear in the future and plus also all of the social media integration on the TV screen that it’s not even yet present in a regular way so I’m pretty sure that all of us are still watching football in

The same way we’re doing 10 years ago probably with the mobile on our side buying a second screen device and the second screened experience have been popping up in the industry since 10 years now but up to now no one has been able to deliver it in efficient manner

And I think that’s the Big Challenge on our side to identify these new ways of doing new business models new monetization streams because in the end all of this it’s very helpful to get as I have read in the past during the first lockdown the clubs were able to

Give to the followers and to the fans 200 million minutes of content that people could use on the social media Networks the players they were able to give people 1 billion minutes so five times folder where are those where where is that content now what they are doing and what can be used

To leverage that opportunity that was created during the first lockdown and no one no one is doing that in the right manner yet so lots of challenges new business models you need to identified the money how to make this happen because in the end if there is no

Monetization Associated to it you just wasting money and throwing money away and then it will not be possible to keep the same Pace as we are doing one thing that remains still a lot of changes happen but one thing that remain still is you need to see the match live

It’s a NBA match or a Premier League match you cannot go knowing the result the final result you cannot go back and see the all the goals again so this remains so what’s uh what can you give more to uh a broadcast uh to what can you had data uh

More cameras more angles I think you know it’s and that’s the power of sports it’s the only content that can tell people to be in one place at one time all and has the power to unify people and there’s this Mandela quote that says four has about the the power to change

Society and unify I think it that’s that’s a really good picture of it where you can give to fun and and I think it’s it’s one of the key things you have to give is participation and I’ll give you an example um and and I think that you’re going

Back to the point of the second string and that no one has done it uh in the right way I think it’s it’s really true we haven’t had there’s no broadcaster yet that has have like that mind-blowing experience where where you you can actually uh put the first and the second screen together

Um when we were doing the live games of La Liga in India we saw we were running simple polls on the on the on the string and people could vote for the best player for uh was it offside or not like very very simple question we saw that on

Average people that were participating on the polls watched the time like 30 I think it was 30 longer than people that were not participating so I think um you know live will remain the The Core Business and and Will Remain the the power of a sport for sure but there’s a

Lot of things that you can do around life that will help in enhance the experience of the fan and also um content that you can create outside of of the live will be very very important because as we see people consuming more content people are eager

To consume more content I think one of the biggest challenges that players have for example is that they don’t have the capacity to produce all the contents all the content that fans will like them to produce like they cannot there’s a the demand it’s it’s much higher than the

Supply and I think that if if I’m up if mbappe or Messi or whatever player will be posting videos all day people will be consuming all the videos and and I think um that’s one of the things we need to think as an industry like how can football team increase the content they

Can produce how can TV network increase the content they produce outside of of just football and also how you think about content that it’s not linked to the um to the moment and and I think this is very interesting because you see that a lot especially in in the TV in the TV

While all that you are very very much looking into what’s happening in the moment and that’s the most important thing the latest news but there are some content or some Evergreen content that has a lot of potential especially in digital platform and and you know a

Video of the top 10 uh place of top 10 goals of of uh Ronaldinho can be consumed now and in in three years time and it will still be relevant and there’s a lot of people that go to uh to all the platform to Facebook to

Instagram to look for that content so I think with archive content now so there are a lot of opportunities and we can find really good business model guys because it’s normally the where you have more freedom in terms of in terms of Rights so in summary I think during the

Live participation and and look for ways to make interact with the with the odm more and create the most content around around what’s happening on on the field and also take advantage of the of the archive Associated to the topic Francisco you participate in a certain

Way you can explain explain us how but you participate in the drive to survive production um and the drive to survive is a case study because director survive increased the number of fans in Formula One um and that’s the other way of the live sports didn’t change but we have another

Way to create more audience to live sports uh can you talk us a little about that I I wouldn’t say only drive to survive of course drive to survive is the biggest example because everyone is now and and the US is open to Formula One and I think everyone likes to speak

About it but I think content in general the the clear objective is you know producing a passive supporter into an active participant in the sports and when George is speaking about you know all this you know strategies to engage and monetization I’m also a sales guy so

You always need to have in in mind that what you’re creating has to have the right value and when we look you know at the Apple music model when you look at Disney Etc we also understand that this is the way Sports needs to to to move forward so

Um when we’re thinking about a Content strategy and speaking also about the players that they need to be educated through this process so I wouldn’t agree with that all the things they post would be interesting but the majority is very interesting because the fans want

To know more and more and more and so the players also need to be educated in this sense so it goes back to you know defining your model and understanding that you need to fragment the business you need to stratify the business think about it properly and then diversify you

Know and see who are you speaking to what do they like and then with all the data that you get from this um this this this power of Otts and the power of digital you can then go and sell more direct sponsorship and I don’t like the word sponsorship today I like our

Partnerships but you go to the brands and you can tell them this is your audience and this is how we can tap into your business objectives together with my uh content objectives and this is how it really works for us and it’s been uh it’s it’s been an interesting journey in

Defining this this strategy together and then again when you add gamification to to to to to to to to the plan when you add other elements you get the whole ecosystem of excitement around things I I have a funny story around at Sergio Aguero so I used to take care

Of Sergio agar for 12 years and we were in Barcelona doing a TV shoot for the Nissan Champions League campaign they had this slogan Engineers of excitement and so we’re in the middle of a football pitch with 50 people doing the production and Sergio Aguero says wait

Wait wait wait wait wait and so he put everyone on hold because he had to catch two Pokemons that were on the corner of of the stadium and this is a real story and so everyone’s looking at Sergio and this is the true story where he so you’re seeing

A player but you’re also seeing a young kid human that enjoys being part of this ecosystem so it’s really about just trying to break the barriers at a certain point and you now have a interesting case of Luis Enrique who will stream Around the World Cup after

The matches it creates a lot of Buzz because how did the coach have mental uh open to after a match expose ourselves to to to all his fans yeah and he also opened the the Instagram Channel just just because uh just before the the World Cup to

Basically share that uh that new angle and new experience it’s it’s it’s all about the content and the story you want to tell that’s that’s for sure and and that that is very interesting you know how you educate fans and I remember talking about the national team

Um I’ve been working for the Spanish national team for for a long time and we’ve been partnering and I remember um eight years ago when you still had like the the old guys who were champions of the world European Champions and you have the young kids that were getting

Into the into the team how hard was for the digital team to create content with the all all guys and how easy it was to to work with the with the new ones because they were users themselves and I think that that’s a very a very funny

Story and when it comes to to the partnership also it’s it’s like now you have the data and it’s key that you can integrate the brands and on your content it’s not like if you think about um a classic campaign the brand need to pay the creative agency the creative

Agency needs to do this huge production and suddenly aware of for example creating a video post will probably have more impact that all the same because if you’re a brand and you create an uh a TV ad then you have to spend a lot of money

Also to distribute so if you work with a football club you work with our customer you work with uh with the league that has the content you can be at the same time the creative agency the production and the distribution agency so you have all three in one so I think how

Partnership will evolve and are evolving it’s also really really interesting just one thinking on the back of that we’re not here finding new behaviors of our consumers we’re just tapping into spaces that they already love and so also George when you were speaking about you know all this world and millions of data

That you get from from your channel it’s really tapping into these new spaces that you love and then how can you use them and to maximize your efficiency as a business and as a as a it’s awake wake them up David you have the content so sometimes there is a conflict between

What people want and what the interests of the club the players they sometimes they are not so open to do this kind of things I know I imagine that if uh you have to answer to all the asks of of broadcasters you have to be 24 four

Hours a day in the PSG Academy but what they ask you and what they want right now the broadcasters so um I think we are moving from a media rights industry to an industry where we are selling a full experience and what we are doing with 11 is a good example

Because with 11 we are not only selling media rights when I’m discussing with 11 team they want to have virtual press conferences with player they want to have trophy tools they want to organize watch parties they really want to give to the subscribers something that is uh

More powerful than just watching a game so um yeah the industry is changing in that direction and I think the clubs they understand it the question is more which way you accept the content is it on the club own channel or on the league part of the package of

The league and this is a it’s true it’s an ongoing discussion where with them to to create some value for for the for the media and the international media but I would say the most important thing is now that uh as a legal fan in Portugal

You just don’t want to watch the the match on you want more than that you want to be close to some Portuguese ambassadors you want to have information about uh 24 7 about the the vitina if you are a portal fan you want to have information about what he’s doing at PSG

All the time so we are creating content not only for live but 24 7. like EK was mentioning on all the different platforms and and currently uh as a league we have like more than 20 social media accounts in the world and we need to create some some bridges with the broadcasters

On every of this platform on each of these platform worldwide so this is a challenge at the moment and George you are at the end of the line as a broadcaster how did you see this uh contest distribution in in all the platforms the TV

We are used to uh watch the game at the TV but now we have the streaming platforms we have social media sometimes we consume the goals in a 11 example there how did you see all these distribution at the end of the line I believe that today one of the most

Challenged that we have on our support side will be fragmentation of access to to the to the to the content and also on the devices so it’s all spread across several devices and several platforms it’s becoming very difficult for the end user for the end consumer to access all

Of it so I think there is a huge opportunity for someone to super super aggregate all of this in a manner that will be easy become more easily the access on the user side having that said the second biggest challenge then will be to understand uh so for me I’m still

A big believer that Sports Live content namely football will be always seen in preference on the big screen so there are different profiles of audiences people that my kids they are looking on the tablet in the end if the match is a really good one they want to be on the

On the couch being passive looking to be the big screen sometimes with their mobiles off because there are still legacies even from the pay TV guys on the on the video that is getting and those audiences also being accessing betting platforms which we are not mentioning that betting will be part of

The new ways of consuming sports for sure premium sports for sure in a regular regulated world and the controlled ecosystem but it will be a big part of the future but having that said it needs also to be understood that some of those guys are watching football

On the airplane modes and we saw that on the research we did it recently 15 percent of the kids 24 less were saying that when they are watching football on the TV screen and by the way over 80 percent of them are doing so they are doing with airplane mode not to get

Notifications of the goals so this is a behavior that you need to understand this is really annoying this is really annoying but it happens and all of us if you have that experience we we know what this means so it also gives the capability to exploit new new avenues

How to bring on the TV screen different modes the vertical one it’s a big one I was in in London two days ago with the with the anus from a tick tock and the guy was telling me I need to understand how come you guys are working with with

The Premier League Productions on using the vertical mode they are giving to you this season on Tick Tock and this is one of the reasons probably because 11 sports in Portugal have been able to raise the tick tock followers based up to 125 000 followers in just 12 months

Because now will be the the league is also coming we knew ways of capturing vertical modes that can be used very efficiently on our side on digital on social media on live on a live moment and then sometimes it will be yourself from the pitch asking our regi then show

On the PIP the vertical celebration of Hal and my scoring at with City and this will bring new challenges on to integrate all of this together in a way that it will still respect what the the the the the subscriber on our side wants to see which is all of the emotion

Around the football but the pre-match I want to understand what they are hearing on their on their you know when they are going to the stadium I’d like to go to Spotify and to access a list or either from a club or from a player and to

Understand what they are hearing I would like to give a an incentive to the the club I’ve support when the players are entering the pitch so there are so many ways of doing that can be leveraged from the technical perspective on the end user with monetization capabilities

Because some of us will be willing to pay to access the playlists to send incentives to the players before they step into the pitch and so many more examples that if it’s Neymar he comes with a with a proper uh probably loud and we we know what he is here that song

I do know but I want to know what he’s hearing before yeah if you had the headphones it’s harder um I was on uh last summer on the workshop of La Liga and one of the questions they asked us as a broadcasters is how do you believe you

Will consume matches in 10 20 years and the metaverse is one of the options to to answer so what can you tell us about that I can tell you that we are not there yet don’t panic this is the first thing I I tell I tell everybody

Um the technology is evolving and we will be there and you have to think of the better verses as Internet and embodied version of Internet where you will have a more a more immersive experience um going back to the point of George was saying like football will be consumed on

Big swing I totally agree with that but there’s a best experience that consuming your own Bean screen that is consuming at the stadium nothing will never substitute the experience of consuming football at the stadium if you cannot be at the stadium TV give you the second best let’s say the second

Best option to consume football I think with with the Vault of VR and the metaverse and with the production we are we arrived there in terms of production uh and and the content is really it’s really good and and doesn’t get some some dizzy Sensation

That some people get I think we will get there very soon when we had that technology developed we’re going to have one option that it’s going to be more immersive than TV but less immersive than than than the stadium that will be watching the game in VR and

You know imagine we could be watching I will be sitting in Madrid that we will be in Paris uh in in this one or in Porto and we can be sitting in the same put our VR headset on and visiting and watching the game together with with the

Sensation it’s not going to be the same and sometimes the the biggest mistake people think is that the metavis will substitute uh the real world which actually I don’t think so I see the metaverse at the intersection between digital and real world and and I think

That is what we’re gonna see very very good opportunities so for sure that will change completely the way we consume content and you know it it has already changed the game gaming uh gaming interact and I think gaming has been the first big uh content vertical that has

Jumped into this technology but for sure content will follow very soon and um it’s going to be interesting journey and we are all learning uh down the way so I unfortunately I don’t have any clear answers the best advice I can give is have a look at it like get your hands on

A VR headset test experience because it’s it’s really it’s really cool and you see that if this is this is the version one how the version 10 is going to be so if you think if you take now your first iPhone you say whoa this this

Is a piece of of of crab it does it doesn’t uh it’s nothing no compared to what we have today but at the time it was incredible so we are there and I think that will that the metabolism will really revolutionize the way we consume content and we interact with with the audiences

I will do my last question and I want to invite all of you to I will give one question to the public if you want to we have five minutes so maybe one question if every anyone want to question uh the last one but my last one is open

Question to who wants to to answer is like Cristiano said last two days what what do you think is the last Coca-Cola in the desert in terms of watching sports right now and what’s coming um to to to the expectator what do you see David maybe you or maybe

Francisco I think I think what we’re going to see is first of all a big technological advance and Technology will bring us uh more more excitement around the game and so uh when I see myself in three five eight years watching a game maybe it’s not going to

Be watching One game it’s going to be watching maybe five at the same time with my kids and um and I’ll be I’ll be engaging with a lot of data I’ll be you know fully connected I’ll have my second screen with Cristiano Ronaldo retired at the time let’s maybe hope let’s see the

The guys looking good but let’s hope this time he’s retired but telling me you know on a on an avatar what’s the prediction for the matches so this is how I really see technology bringing us more excitement around the game and and the business developing in that

Direction do you see uh as a possibility to put mics on the players put cameras on the players this is a possibility and maybe maybe for David you will have a lot of of that challenges yeah that’s the next question MLS already did with the referee camera

I already have the next big challenge is uh how during the match you put cameras on new Innovative position first we could have mics so that’s not authorized by the ball at the moment but it’s I think every single link here it’s the next big project is to have Mike I’m the

Referee and on the players and then you have the cameras bundes to get you to test last summer on a friendly and I mean that was a bit bumpy but that was amazing so I think you’re right it could be the the next step is to have these

Mics and videos directly on the the actor the main actor out of the game yeah do someone have a question to finish I don’t know here hi I don’t know if you have a microphone or maybe speak a bit louder yeah are they going to be squeezed out eventually

I can pick that question because obviously uh we play a weak role in in all this ecosystem and I think no one will take out the role that journalism uh plays in sport and and I think the journal the role of Journalism is necessary and I think journalism will evolve more to be

Um to tell different stories not just the stories that you get day-to-day from from the players but try to tell the stories in a more encrypted Crypt of way sorry um like try to survive try to survive it’s it’s at the end it’s a it’s a documentary with with a lot of work

Behind it so I think journalism will need to play a key role in in bausching for what content is it’s a quality content and create more qualitative content the problem I think that we have has until now is that there has been a lot of focusing been the first breaking

The news and and not so much for goals on on on lead on the storytelling I think the journalism will play a bigger role in the storytelling more than in just information because information and data is available everywhere but the story that you can tell with the data it’s

What the role that journalism will play and have to play because it’s it’s key I I agree with KK because it’s easy for a fan everyone’s a content creator and everyone can be a publisher and Give opinions but what you’re speaking uh for Francisco is um journalism and and chief editors and you

Know all this class of professionals have more information to go deep into the stories and this is what we expect for them more sophistication and better knowledge around difficult and and complex topics of the sports ecosystem and so I think it’s a better world moving forward because the professionals

Have a big role to play in giving us the proper stories and in-depth stories and then the The Wider fan base can give us you know the general opinions around emotions but we’re all here standing in a panel of professionals and the audiences majority professionals and so

This is what we are expected to do with more information we need to raise the bar and become better better people in the sports ecosystem thank you I don’t know if you want to add something George or David to finish I’m I’m still trying to understand what do you mean by traditional media

Coverage it’s still the newspapers the today’s episode okay did you yeah digital sorry you are a journalist I’m not sure where and you’re not okay so I think in Portugal we have the journalism on the digital side I’ve been doing a very poor job up to now so

That’s one of the reasons why they are dying first of all secondly we need to understand more what is an independent capability from journalism to cover the stories in a way that we understand that they are not fulfilling anyone’s wishes because either people are editorial responsible for it or they need to be

Open saying I’m talking about this because my my newspaper stands for this okay and this happens in some markets in Europe it doesn’t happen in Portugal secondly people they must be free to give an opinion and cannot then be picking up that opinion in different new medians and on on the TV news

And use this to leverage again a gender from different stakeholders and the consumers understand this and this is probably the reason why people stop buying newspapers in Portugal because in the end when I saw when I was willing to pay for digital version of the newspaper I

Decided not to do it anymore in six months because there was nothing for me to read different from the newspaper from the physical one and this is this is a big topic and some of the news media understood this in different markets bigger ones but we

Need to do it in a different Manner and I will give you an example that can be done without any huge investment podcasts so when I’m going abroad if I’m going to Spain if I’m going to London in UK or whatever I already have a couple of

Podcasts that I’m I’m willing to listen to I’m driving my car and leasing those podcasts I do that quite often that’s not the case impossible for a reason okay so there are new ways to reinvent themselves to be capable of delivering the stories in a different manner to have a good

Solid storytelling to be told in a very independent way and not being impacted by the pressure from the outside and if this happens there will be new people we’re willing to pay and to access for the for the media outstandings that’s my view thanks George David I don’t know yeah I

Was about to talk about podcasts so you know it’s true on average in France so the Libyan fan is consuming six different media to have information and news about Liga so uh the traditional what what you I think called the traditional media are still stable it’s just it’s just that the new generation

Is consuming many more different kind of media to learn about Legion uh so you are mentioning it also when they when they wake up they open Instagram or Tick Tock then there is on a podcast then they go on their 11 Ott platform to watch the latest piece of magazine or or

Show about Legion they go back home and finally they open their newspaper and they put the TV so it’s just of course the the there is a shorter span of attention on each of these media but there have never been so much consumption of Liga and football in

France so it’s just a matter of being Innovative on each platform podcast is a very good example and but you can do it in any kind of media really thank you very much great insights here thank you for for coming and have a nice day thank you [Applause] foreign